Welcome to the Moroccan Shop

Situated on the Atlantic coastline of western Morocco, the city of Essaouira is a popular tourist and holiday destination. With a history going back to prehistoric times, this city is drenched in tradition and culture offering visitors a truly authentic Moroccan experience.

Essaouira has a treasure of a different sort which tourists may not be aware of, but which reveals an interesting aspect of day-to-day life for a large number of local Berber women. Argan oil, which is often referred to as liquid gold, is believed to have age-defying and restorative properties and, as such, is becoming increasingly sought after in the multi million dollar beauty industry. This amazing oil is extracted from the nuts of the argan tree, which is found almost exclusively in the Essaouira area.

To the uninitiated, a visit to the souks of Marrakech in Morocco can be quite an overwhelming experience. Myriads of alleyways lead would-be shoppers past a mind-boggling selection of goods, while merchants call out, anxious to assure you that they have exactly what you are looking for (even if you’re not sure yourself) – and at a very good price too!

Moroccan cuisine has been enriched by the many aspects of its long and eventful history and over the centuries has been refined into a fascinating blend of Arab, Berber, Middle Eastern, Moorish, Iberian, Mediterranean, African and Jewish influences which is uniquely Moroccan.

Spices hold pride of place in any Moroccan kitchen and are used skillfully to create a variety of distinctive flavors to tempt any palate. Common spices include cumin, cinnamon, turmeric, ginger, paprika, aniseed, pepper, coriander, sesame seeds, saffron and mint. Couscous plays an important role in Moroccan cuisine and is gaining popularity world-wide.